Though only a small percentage of people use their browser to block ads and trackers, the numbers are growing. As they’re funded by paying customers, they’re less dependent on ads to generate revenue, so have less need to track you. Many websites or apps give you the option of paying for a premium, ad-free version of their software. Brave protects you by default, breaking almost all advertising and blocking any tracking scripts. Ad blockers prevent advertisements from being displayed in your browser, which reduces the risk of tracking or clicking a malicious link. Luckily, there are a few ways you can protect yourself. Your data belongs to you, and you should control who can access it. You and your data become the product, leaving you vulnerable to malware and ad fraud. That information is then shared with marketers, publishers, and companies, so they can target you with ads tailored to catch your attention. That’s why ads for coats start appearing on your mobile after you’ve been shopping for one on your PC. When you use single sign-on (SSO) options like Google, Facebook, Apple, or Twitter, they even follow you across devices. These trackers then follow every move you make online, collecting more information as you browse. Most websites you visit have ads or links with trackers that are designed to associate or identify you. If you want to know who can access your information while you surf the web, and how you can take back control, then read on. ![]() Today, he works with Brave to help people protect their privacy online. ![]() ![]() Brendan previously co-founded Mozilla, where he helped launch Firefox, and is the creator of JavaScript. This week on Random but Memorable, we welcome Brendan Eich, Co-founder and CEO of Brave Software and Basic Attention Token.
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